Ideas for Difficult Times

Ignoring or avoiding the current challenging business environment is simply not possible. The credit crisis, stock market meltdown, and looming recession are all affecting the attitudes and actions of consumers, employees, investors, lenders and business managers. What are some helpful ideas to respond effectively?

Stay focused

Avoid being distracted by the bombardment of bad news. Stay focused on customers and employees, especially the ones that you have and you want to keep. Don’t freeze. But don’t over-react. Be calm, rational, reassuring and pro-active. Don’t just share their pain, provide relief. Misery may love company, but everybody still remains miserable if you just talk about it and do nothing. Try to be more creative and take appropriate action. Don’t neglect the good news – the Canadian dollar and interest rates are down so maybe you can expedite US dollar receipts or re-finance some lending to improve your results.

Be relevant

Take a close look at your customers’ changing needs and your product or service offerings. Do you have recession proof products or are they vulnerable? Costumers will be postponing or redirecting their purchase decisions in the current climate. Can you keep their business with a new cost-reduced service or more creative approach to packaging, pricing, terms and conditions?

Leverage the sense of urgency

Nobody is unaware of the current circumstances affecting your business. Employees are already focused on the problems, so it will be easier to get them to accept the solutions. That means being more receptive to expense reductions, removing frills, postponing projects, reducing assets and conserving cash. It may be opportune to revise compensation or bonus plans, change distribution channels, move marketing programs to lower cost Internet approaches. Take advantage of the sense of urgency that exists. Now is the time to resolve lingering problems; just be cautious not to do permanent damage to key employee, customer and supplier relationships that you want retain.

Recognize the changing environment

You probably started the year under different assumptions. That affected budgets and compensation plans. Sales targets may now be unrealistic and should be adjusted downwards to continue to reward and motivate top performers. Try to use an external benchmark to justify the adjustment and not give the impression that you are forgiving poor performance.

Look for opportunities generated by the crisis

If you have been smart enough to stash cash and build a relatively secure business, then you can take advantage of some unique opportunities that exist. Build your team by attracting top performing employees who may be ready to move from your competitors into your welcoming arms. Or take out a competitor if the whole company is for sale at a bargain price. The big boys are doing it; so can you.

Avoid being the unwilling prey

Competitors may see you in difficulty and recognize their opportunity to raid key employees or buy you out at a bargain price. You need to keep close to your key employees and ensure their career plan remains with you. If you are a likely target for merger or acquisition, then start working on your choice of preferred partner and determine your business valuation under normal circumstances, not distress pricing.

Talk to your banker

Make sure she is not worrying unnecessarily. Or at least worrying for the right reasons and hearing them directly from you. If you are in better shape than most and credit is available, then increase your credit limits now to support the opportunities you want to take advantage of.

Be focused, be flexible, and be creative.

Analyze, decide, and take action. You and your business will be better for it.

Guy Kawasaki

Introducing Guy Kawasaki, former Apple Mac evangelist, venture capitalist and business philosopher.

I've added him to my recommended Blogs, based on two great articles; 10-20-30 guide to PowerPoint and Zen for Business Plans (look 'em up on Google before you see it here).

His first Blog by way of introduction.

Better Late Than Arrogant

Welcome to my first attempt at blogging. Admittedly, I’m three years behind the bleeding edge, but I had to get over the inherent arrogance of blogging: that people would give a shitake about what I have to say.
A book every two or three years is one thing, but a daily blog? (Not that I’m committing to daily blog.) However, many people pounded on me, so here goes. Not that you can hold me to this, but I’ll write about entrepreneurship, venture capital, innovation, public speaking, Macintosh, and hockey.
From time to time, I will also discuss things that I do not “know,” but I’ve never let ignorance get in the way of expressing an opinion—and clearly, very few bloggers do! So let the good times roll…

Written at Atherton, California.
December 30, 2005.

I have to agree with what he says about bloggers. I reached the same conclusion about writing for myself - who cares if I know what I'm talking about! I have an opinion or an idea and I'm determined to share it. Although I do try to remember the warning from my mother, "Don't waste your time confusing them with the facts when they've already made up their minds." I don't want to be one of those people.

Mixed messages

Thumbs up or down for GM?

It seemed like a strange combination on the same page of the Business Section in a national newspaper.

All the headlines were about GM and the risk of bankruptcy. One of America's largest and most important corporations in dire straits because of the economic circumstances. Should they get bailed out by the US treasury? Something must be done to save them and all the jobs that depend on GM.

And across the bottom of the same page a full colour ad for the new Cadillac CTS with 556 horsepower for zero to sixty in 3.9 seconds at only $68,500. Just what we need for difficult times.

It seems to me that one message explained the other.

Bad management leads to bad results and the free market economy will help to decide who consumers (i.e. taxpayers) should support.

Working like a dog?

Harvey Mackay has some great suggestions on learning from dogs. Here is an extract from his recent newsletter (Nov.6/08).

We can learn a lot from dogs. Live simply. Love generously. Care deeply. Speak kindly. We give dogs time we can spare, space we can spare and love we can spare. And in return, dogs give us their all. It's the best deal anyone has ever made.

When loved ones come home, always run to greet them. Dogs treat us like celebrities when we come home. There's nothing wrong with showing people that we care about them.

Never pass up the opportunity to go for a joyride. On warm days, there's nothing wrong with stopping to lie on your back on the grass. I think of Richard Gere's character in the movie Pretty Woman. He was so busy working—doing big business deals—that he never stopped to enjoy walking barefoot in green grass until Julia Roberts showed him.

Take naps. Many of us are on overload, so in life you have to know when to throttle up and throttle down. If you can't take a nap, at least take a break. It will improve your disposition.

Run, romp, and play daily. If you have a chance to have fun, go for it. Life presents plenty of difficult times, and we all need a break every now and then. My motto: work hard and play hard.

Let people touch you. Don't be aloof. Allow people to get close to you.

Avoid biting when a simple growl will do. Just make sure your bark isn't as bad as your bite. It's okay to warn people that you're upset or even angry, but keep your temper in check.

When you're happy, dance around and wag your entire body. Happiness is the American way. After all, the Declaration of Independence says we are endowed "with certain unalienable rights that among these are life, liberty and the pursuit of happiness." So we have a right to be happy!

Delight in the simple joy of a long walk. Exercise is always good. I've been doing it all my life. It just makes me feel better, gives me energy to work more productively and, I hope, live longer. My philosophy is: Exercise doesn't take time; it makes time.

Be loyal. In a recent column about loyalty, I wrote that one of the first qualities that I look for in both employees and friends is loyalty. And my friends know they can expect my loyalty in return.

If what you want lies buried, dig until you find it. I'm constantly asked what the secret of success is, and persistence is at the top of the list. When you study truly successful people, you'll see that they have made plenty of mistakes, but when they were knocked down, they kept getting up ... and up ... and up.

When someone is having a bad day, be silent, sit close by, and nuzzle them gently. People remember two things in life—who kicked them when they were down, and who helped them on the way up.

Mackay's Moral: My goal is to be as good a person as my dog thinks I am.

For more from Harvey visit: harveymackay.com.