Good headlines are key

Maclean's magazine arrived in the mail today and it's hard not to notice the four catchy headlines for articles in this issue. Starting with:

"THE FLU SHOT SCREW-UP
Can we fix the vaccination plan before it's too late "

And across the top banner:

WHY CANADA NEEDS THE MONARCHY
(Even if it's these two)


Amiel: GOD HELP DOGS


INTERVIEW: CANADA VS.
GARY BETTMAN

Now that's an issue that will get read today.

Are your marketing communications that catchy? Maybe too much sensational yellow journalism for you? (No coincidence this issue had a yellow cover?)

Still it's a key principle of marketing that images and colours may catch the eye, but headlines capture attention. If you can also qualify the reader and get their interest, then you've really got it right this time.